Evaluation

For my coursework, I have worked independently to create a 30 seconds Title Sequence, 3 min interview and a magazine campaign for my Lifestyle show, "Score". The production has a primary audience at males aged 10-35, who are most likely to have an interest in football or participate in it.

Overall, I think the production went well. The title sequence I created fits with the current style of the show Match of the Day, as it does introduce any producers or location of the show, only as fast shots of football action. It gives the audience an insight into what the show is to include. For my print work, I used similar codes and conventions and the same character to the interview in order the audience our able to identify the product.

For my research, I looked into programmes such as Match of the Day and Top Gear, as these appeal to Lifesyle TV Shows, both have similar demographics and are also set in a studio. I analysed both shows very closely looking at the different codes and conventions, so my title sequence will follow with the right codes and conventions for the genre. From this, the audiences exceptions will be fulfilled. My first initial aim was to research on different sports shows then after pick out specific ones I liked, so I picked 2 shows that has similarities as to the format of the title sequence and the layout of the show. I also examined a magazine cover and poster from the show Top Gear- analysing the picture, language and characters used for their print campaign. It inspired me and gave me ideas as to how I will create my campaign. The editing of the sequence of both shows don't focus on long scene but, short fast paced clips- such technique gave me an insight as to how to develop my sequence for my show. By researching, it helped me when completing my production piece as it ensured the show was keeping with the correct style.

In my short 30sec sequence, I didn't really focus on a mise-en-scene due to the style of the sequence. It just featured different short clips and pictures from previous matches and individual skill videos. From the sequence, it has a layout of videos then pictures after- concluding the sequence I increased the pace of the video by making the clips a lot shorter. Doing this increases tension and entices the audience to watch the show. These type of shows appeal to the audience because people like to watch the review matches, and also pass their judgements regarding the match or goal scored. It makes the audience seem like an expert football analysis.

Shooting the exclusive interview between myself and foreign exchange student Roberto Lagerman, I tried to make it very relaxed and friendly between us. Also in order to give it that interview feel, Roberto's answers were not scripted- this follows the codes and conventions of an interview. This production would attract the younger audience ages 13-17 to watch as most of them would be able to relate to Roberto or find it interesting- whether they being an exchange student or a young aspiring footballer in any academy. 

The major thing that proved difficult was trying to improve the sound of the interview, which was filmed on a Nikon camera. It was the main camera I use in my production and I had my friend from college to help monitor the footage and also help film some close up shots of myself and Roberto with he's IPhone 5. He's final footage captured from his phone turned out to be better than the footage from the Nikon camera. Although, the final production sounds a lot better than it did originally.

To create the sequence, i used Apple's iMovie. This was a  success as the editing tools within this software enabled me to be precise when editing. I was also able to select an appropriate theme 'Sport', which allowed me to uses the 'Film Strip' effect for my title sequence. The theme was very effective for my production. I found it easy and practical to use, and I encountered no problems. For the ad campaign, I used an online editing site and the app named ‘VSCO Cam’. This was also extremely effective as it allowed me to edit my photos to a professional standard, and add text; such as the title Score. 

If I was to undertake an e-media tasks, I would have created a market campaign for the show. I would’ve designed and created a Social Networking page for both Facebook and Twitter. With these site and could incorporate the use of hashtag. The audience would be able to interact with the show and communicate with others who are also watching the show by just using SCORE. They can also share the links allowing a wider demographic to view the show. This is a way of promotion for the show which is very important. I would have also created a banner advertisement for a link to an official page: www.score.co.uk.  This would appear on the facebook page so the viewer can see it while on the page. This means the banner would reach the right target audience.

Overall, I was happy with the outcome of my project. If I could redo it again, I would ensure that the camera equipment I use was is able to pick of the dialogue and not the background noise of the wind before I started filming.  I would also be more selective about the titles of videos featured in my sequence, to ensure that the final product fits in well with the brief and the codes and convention of an interview. For my ad campaign, i would focus more on have a magazine cover, content page or an article from the interview which could then be featured in my score magazine.