Top Gear seems to have a budget of around £500k per episode, or £7 million per season. Some people still question BBC and on how they can afford it. A reason for this is because BBC has sold "Top Gear" to many countries such as Korea and Australia, not just to promote the programme but also for better sale and profit. Almost every country broadcasts Top Gear and when there are no new episodes, they'll just show old ones instead. Some networks, like Dave in the UK, show Top Gear almost twenty four hours a day.
Since it's such a popular show, television networks will pay tremendous amounts of money to be allowed to show Top Gear. And all this money flows back to the BBC.
A good rationale for how an institution keeps a programme going, even if it is not 'cost effective'. Also, consider the popularity and role of the audience. How might they react if Top Gear was axed? How does a show become this popular and wide-spread do you think?
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